SELLER SERVICE

Using the Curtis Irving Realty Group to

Sell Your Property

            Hello, my name is Curtis Irving.  I was born and raised in a small town in N.E. Oregon called Athena.  After graduating from the University of Oregon in Business Administration in 1971, I started working as a property manager here in Eugene.  In 1972 I started listing and selling real estate.  Three years later, in 1975, I opened Curtis Irving Realty at the age of 26.  We very quickly grew to one of the area’s top 5 companies by 1977. In 1984 we affiliated with a national franchise company.  Then, in December of 2007, after operating (National Franchise Company) Curtis Irving Realty successfully for over 32 years, I decided to close the company. 

Now, once again, I am listing and selling real estate full time as a broker with Prudential.

        Thank you for your interest in using me and my staff to help you sell your property. Since I have been in real estate in the Eugene/Springfield area for over 35 years, I know the real estate business and I know our market very well.  My goal is to help you make a well informed decision about the sale of your property. The real estate selling process has become more and more complicated over the last several years so my years of experience give you a strong advantage over the competition.

        My job is to get the property you are listing with me ‘SOLD’ in a reasonable time period at a fair market price, to protect your confidentiality, to complete a legally sound transaction and to always put your interests first.  As we discuss your needs for selling, I will listen carefully to what you have to say.  It is very important for me to thoroughly understanding your priorities in selling your property. I will then be able to develop the very best approach to selling your property for top dollar in today's market.

Here is some valuable information about how we work with our seller clients in getting their property ‘SOLD’. 

First and foremost, the pricing should be done only after you and I examine the information we gather from answering the following important questions:

 • What have other similar properties sold for recently?  We look at price and compare your property’s age, condition, square footage, amenities, location, floor plan design, lot size and area with property that has sold.

• How many properties now on the market represent direct competition to your property?  When a buyer start looking, how many choices of other properties on the market will they have?

• How fast do you need to sell?  We help you consider the importance of timing in the sale of your property. 

• What is the market condition of the segment your property is in today?  In other words, are there lots of buyers or very few buyers? 

• Is the market trending up or down from today in that market segment?

          After we examine all the facts, my pricing approach puts you, the seller, in complete control.  With the help of my SELLER'S PRICING MATRIX, which I personally designed and use exclusively for my seller clients, you will easily make an informed decision and select the best initial listing price for your property. This spreadsheet allows you, with our help, to take an objective approach to pricing your property.  You will appreciate the confidence you gain from this straightforward method of pricing for your property as we put it on the market. 

        Second, we keep you informed through out the process of marketing, selling and closing the sale of your property.  And we do everything within our control to make the sale of your property a low stress, pleasurable experience. 

        Third, we offer you sound advice and direction in selling your property based on over 35 years of experience having been involved in literally thousands of real estate transactions since 1972.

        Fourth, we are totally committed.  There is a difference between a real estate broker who just lists your property, puts it in the Multiple, puts up a ‘for sale’ sign and hopes for the best, and a real estate broker who is TOTALLY COMMITTED.  The Curtis Irving Realty Group is totally committed to doing whatever it takes to serve your needs beyond your expectations. Curtis Irving has been building trust with buyers and sellers in the Eugene/Springfield area for nearly 36 years.  We guarantee everything we do in writing. This places the burden of risk and performance on us, not you.

        Fifth, we look at our client relationship with you as an on-going relationship.  Not just a one time event.  Therefore, you can be assured we will work hard to be sure you are very satisfied with our service.  We receive nearly 75% of our clients through referrals and repeat business.  And we know referrals are only given by our clients when they are very happy with the job we have done for them. 

          Sixth, we will find a buyer willing to pay a reasonable market price for your property.  From my many years of experience I have carefully and specifically designed a powerful strategy to finding a buyer for your property.  This insures the positive outcome we all want………A CLOSED TRANSACTION!

As you read through the following information, we're confident you'll realize that we thoroughly understand how to sell real estate and that we appreciate just how important your property is to you.  Thank you for working with me and my staff in selling your property.  Sincerely Yours, Curtis Irving 

Curtis Irving’s ‘Seller Services Guarantee’

        Your property is most likely one of your most important assets and we help you protect the equity in this asset.  Every person, every system and every service we employ in selling your property pays big dividends for us and our sellers in meeting our objectives.  The net result is……….we create happy, satisfied clients.

        So you know the step by step information, we make it a priority to explain every aspect of first selling your property and then helping you buy a property.

        To help insure an overall smooth transaction, we recommend only experienced, reputable people for inspections, for repairs, in mortgage, in title and escrow and, if needed, tax specialists and attorneys to assist us in completing your transaction successfully.

        We have a comprehensive marketing plan that is unequalled by any other broker in the area. We have specifically designed lead tracking systems for buyer marketing on every property we list. AND we have reporting systems that regularly keep our clients updated and informed.

        Our people deliver such outstanding and continually excellent service to our existing clients and our professional network, that they are inclined to share their great experiences of our team with their family and friends and referral them to us. You'll appreciate and enjoy the superb service you receive.

Services Package from the Curtis Irving Realty Group:

1. ACTION PLAN - We present to you our Action Plan - the best plan for marketing your house.
2. MAXIMUM HOME VALUE AUDIT - We provide you with a current market analysis and summary, and make it a priority to help you determine a realistic, effective listing price for your property based on your need to sell.
3. FINANCING OPTION REVIEW- We analyze various financing alternatives, and help you determine which method(s) will best help sell your property.
4. ESTIMATED PROCEEDS - We furnish you with an estimate of the proceeds you can expect from the sale of your property.
5. PROPERTY ENHANCEMENT - We review with you ways to enhance the presentation of your property to help attract a buyer and achieve the best price obtainable.
6. SELLER GUIDEBOOK - We review with you the Sellers Guidebook - our exclusive guide to selling, buying and financing a property, available only to Curtis Irving clients.
7. SALABILITY POTENTIAL - We arrange for an assessment of the value of your property and its salability by our fellow company brokers.  We submit their evaluations and recommendations to you to help you realize the most money, net to you, from the sale of your property.
8. REALTORS MULTIPLE LISTING SERVICE - We submit the full information on your property with at least six(6) pictures to the local RMLS in a timely fashion.
9. PROPERTY INFORMATION FLYER - We prepare a flyer with a detailed description and pictures of your property for distribution to prospective local and out-of-town buyers and other agents. 
10. INSTALL A ‘FOR SALE’ SIGN - We place an eye catching ‘For Sale’ sign on your property showing my cell phone number and our special ‘ad-call coordinator’ telephone number so that we will receive all buyer lead calls for proper buyer qualification and follow-up.
11. CALL COORDINATOR - We use a special phone number in our direct response marketing that rings into our professionally trained call-coordinator staff person. This ensures me that I will get the buyer lead and allows me to be out in the field working to sell your property instead of being stuck in the office answering calls.
12. JUST LISTED NOTICES - We distribute ‘Just Listed’ post cards or flyers to the surrounding area to make sure prospective buyers are aware your property is available.
13. OFFICE/BROKER PROMOTION - We promote your property to our fellow company brokers and to other reputable, professional brokers in the local area and throughout the Pacific Northwest.
14. OPEN HOUSES - We arrange for open houses to be conducted when appropriate and as agreed to in advance with you.
15. PRE-QUALIFIED BUYERS - We pre-qualify prospective buyers we work with before your property is shown to avoid unnecessary inconvenience to you and help ensure our pending transaction closes on schedule.
16. PROGRESS REPORTS - We provide you with regular progress reports that communicate current market conditions and buyer activity as it applies to your property.
17. PURCHASE OFFER - We review all purchase offers with you as they are presented and assist you in all negotiations.  Upon agreement and acceptance of a contract, we handle all the details, monitor the progress of the transaction and keep you informed all the way through closing.
18. RELOCATION ASSISTANCE - We provide you with details about our relocation services, which are available to you at no cost, regardless of whether you are moving across town or across the nation.
19. BECAUSE WE ARE A GROUP- We are available all the time to answer your questions, take lead calls, handle showings, and write and present offers.  You are never alone while we are selling your property.
20. EXCLUSIVE MARKETING PROGRAM- We review our Curtis Irving Realty Group Marketing Plan with you.  This plan promotes your property to millions of prospective buyers and other real estate agents through powerful promotional and advertising medium including:

• Local Newspapers
• Direct Mail Programs
• Internet World Wide Web on 3 National and 1 local website
• 24 Hour phone-in Customer Service
• Marketing/Advertising flyers, brochures and post cards
• Various buyer guides including our exclusive Weekly Real Estate Buyer Guide in the Register Guard and Homeseeker Magazine

Curtis Irving Realty Group Marketing Program 

How We Promote and Advertise Your Property. 

We have designed the most complete and comprehensive marketing program available in the Eugene/Springfield area for sell your property.  To be sure we do not miss that best buyer who is willing to pay you a reasonable market value, we do the following:

1.      Newspaper: We advertise your property in a special ‘Buyer Guide’ insert in the Register Guard every other week until it SELLS!  This ‘Buyer Guide reaches over 80,000 potential buyers with each weekly issue.

2.      Internet: Your property will be featured on four (4) fully functioning Internet Real Estate Web Sites for maximum national and international exposure.  We always use at least 6 pictures to rouse the buyer’s interest so they will call us or their broker for a showing. 

3.      Multiple Listing Service: Your property will be input into the Realtor’s Multiple Listing Service (RMLS) so thousands of other brokers through-out Oregon will know your property is available and have access to the information needed to sell your property.

4.      Property Flyer: A Full Color Property Flyer will be professionally done that features pictures of your home and many of its amenities.  This property flyer will be used for marketing to buyers and distributed to other brokers in our market area.

5.      Homeseeker Magazine: As soon as we list your property and meet the copy deadline, your property will be advertised in the Homeseeker Magazine until it is SOLD!  We have chosen this buyer guide because it is the oldest continually published buyer guide in our area and therefore, the most widely know.  It has the best over value for exposure, leads generated and results in getting your property SOLD!

6.     ‘For Sale’ sign:  Curtis Irving is one of the most respected names in real estate here locally and across the State Oregon when it comes to real estate.  Everyone has confidence in and knows they can trust the name Curtis Irving in Real Estate.  

Call us today at 541-554-5914.  Our team has the best people and the most powerful marketing system available to get your property sold........NOW! And, we guarantee your satisfaction 100%!

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© Prudential Real Estate Professionals

497 Oakway Road - Eugene , Oregon 97401     541-554-5914 cell phone   541-743-0758 Curtis@CurtisIrving.com

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